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Marketing & Advertising on LinkedIn | LinkedIn Ads linkedin-logo-full linkedin-logo-icon logo-404-front logo-404-back LinkedIn logo LinkedIn logo LinkedIn logo LinkedIn logo LinkedIn logo LinkedIn logo LinkedIn logo LinkedIn logo LinkedIn logo LinkedIn logo LinkedIn logo LinkedIn logo Close jump menu LinkedIn Marketing Labs Help Center Blog LinkedIn Logo LinkedIn Logo LinkedIn Marketing Solutions Advertising Advertising Why LinkedIn Why LinkedIn LinkedIn Pages LinkedIn Pages Resources & Education Resources & Education Sign in Create ad LinkedIn Marketing Labs Help Center Blog Advertising Objectives Awareness Build your brand and measure impressions. Consideration Get your customers to take action to learn more about your business. Conversion Optimize for lead generation or other actions taken on your website. Sign in to Campaign Manager Ad Formats Sponsored Content Reach and engage a professional audience in the LinkedIn feed. Sponsored Messaging Engage your prospects where professional conversations happen. Dynamic Ads Engage prospects with ads automatically personalized to them. Text Ads Self-service ad formats to create campaigns in minutes. See all Ad formats Advertising Features Pricing Discover how much it costs to advertise on LinkedIn. Boosting An easy way to reach new audiences by amplifying your best content. Targeting Reach the people who matter most to your business. Conversion Tracking Measure the true impact of your LinkedIn ads. Insight Tag Track conversions and optimize your campaigns automatically. Reporting and Analytics Measure the ROI of your LinkedIn ads. Lead Generation Qualified leads come from a quality audience on LinkedIn. Ad Tips & Best Practices Why LinkedIn Why LinkedIn Our Audience Customer Stories LinkedIn Pages Create a LinkedIn Page LinkedIn Pages Best Practices Career Pages My Company Showcase Pages Product Pages Pages Messaging LinkedIn Events LinkedIn Publishing LinkedIn Pages Support Resources & Education How to Get Started Success Hub Ads Guide Agencies Partners Marketing Terms Glossary Learning Courses & Certification Click to play background video Click to pause background video Reach 1 billion+ professionals around the world Get Started Click to play background video Click to pause background video Target the right audience using unique attributes Get Started Click to play background video Click to pause background video Get results from a trusted B2B digital advertising leader Get Started Reach 950 million+ professionals Target professionals Get results Turn off autoplay Reach 1 billion+ professionals around the world Get Started Target the right audience using unique attributes Get Started Get results from a trusted B2B digital advertising leader Get Started Go to previous slide Go to next slide Reach 950 million+ professionals Target the right audience results Turn off autoplay Build strategic campaigns that work for you Set an objective Create impactful B2B ad campaigns on LinkedIn based on your marketing goals. Explore objectives → How it works Get Started Set an objective Create impactful B2B ad campaigns on LinkedIn based on your marketing goals. Explore objectives → Target People Target your audience — by job title, skills, industry, and more — and customize your spend. Explore audience targeting → How it works Get Started Target People Target your audience — by job title, skills, industry, and more — and customize your spend. Explore audience targeting → Test and analyze Measure the ROI of your ads and discover opportunities with reporting and analytics. Explore analytics → How it works Get Started Test and analyze Measure the ROI of your ads and discover opportunities with reporting and analytics. Explore analytics → Get Started How it works Explore LinkedIn ads Sponsored Content Sponsored Messaging Dynamic Ads Text Ads Sponsored Content Media-rich ads that appear in targeted members’ LinkedIn feeds on desktop, tablet, and mobile devices. Learn about sponsored content → Create Ad Sponsored Messaging Direct messages sent to your target audience through LinkedIn Messaging. Learn about sponsored messaging → Create Ad Dynamic Ads Personalized ads at scale based on people’s LinkedIn profile data, such as company name or job title. Learn about dynamic ads → Create Ad Text Ads Self-service, pay-per-click desktop ads that you can create in minutes. Learn about text ads → Create Ad Flexible pricing that you control Launch an ad with any budget With a minimum daily budget amount starting at just $10, companies of any size can market themselves on LinkedIn. Place your bid Your ad’s cost is determined using an auction, which allows you to place bids to show your ads to LinkedIn members. See how pricing works Control your costs You’re in charge of your campaign’s daily or lifetime budget and can start, stop, or change your ads at any time. Flexible pricing that you control Launch an ad with any budget With a minimum daily budget amount starting at just $10, companies of any size can market themselves on LinkedIn. Place your bid Your ad’s cost is determined using an auction, which allows you to place bids to show your ads to LinkedIn members. Control your costs You’re in charge of your campaign’s daily or lifetime budget and can start, stop, or change your ads at any time. See how pricing works Skill: Data Analysis Company: Microsoft Seniority: Director Function: Marketing Industry: Healthcare Industry: Finance Title: AI Engineer Company size: 200+ Industry: Finance Target your ideal audience on LinkedIn by job title, industry, skills , and more. Get Started Customer success stories LinkedInʼs insights have been very useful in helping us refine our strategy, especially given our modest budget. We are pleased with the results and gearing up to extend our efforts to grow in APAC. Audrey Deng, Senior Manager, Demand Generation, International Markets (APAC) O’Reilly Read customer story There are just so many options for targeting. LinkedIn gives us the unique opportunity to target exactly who we want. And the lead quality from Sponsored Content is higher than any other social platform we advertise on. James Carroll, Team Lead, Paid Social Tableau Read customer story The targeting capabilities that exist on LinkedIn enabled us to engage specific industries with tailored content. Sean McGinty, Vice President of Marketing SnapCap Read customer story Go to previous slide Go to next slide O’Reilly testimonial with callout of 3x Lead Gen Form completion rate when they expanded targeting criteria Tableau testimonial with callout of a 30% reduction in cost per lead SnapCap testimonial with a callout of 150% new customers in one month Get Started Customer success stories LinkedInʼs insights have been very useful in helping us refine our strategy, especially given our modest budget. We are pleased with the results and gearing up to extend our efforts to grow in APAC. Audrey Deng, Senior Manager, Demand Generation, International Markets (APAC) O’Reilly Read customer story There are just so many options for targeting. LinkedIn gives us the unique opportunity to target exactly who we want. And the lead quality from Sponsored Content is higher than any other social platform we advertise on. James Carroll, Team Lead, Paid Social Tableau Read customer story The targeting capabilities that exist on LinkedIn enabled us to engage specific industries with tailored content. Sean McGinty, Vice President of Marketing SnapCap Read customer story Go to previous slide Go to next slide OReilly testimonial with callout of 3x Lead Gen Form completion rate when they expanded targeting criteria Tableau testimonial with callout of a 30% reduction in cost per lead SnapCap testimonial with a callout of 150% new customers in one month Get Started How can we help? Get in touch with us! Chat now Visit the Help Center Resources Create your first campaign Build brand awareness Proving marketing ROI View all resources → Learning courses Introduction to...